What Dealers are Saying About the Automotivator

Time and time again our dealers report increased sales, improved
sales team performance, and immediate returns on investment.



Training pays off says sales consultant.


Dave, I thought I would pass on a “feel good” kind of story. I helped a lady buy a car 4 years ago and this past Saturday I called her to wish her a happy birthday. We talked a bit and then she said today (her birthday) would be a good day to buy a new car. She came in that afternoon and purchased a Prius. She had not even considered it until I called.

With that sale I made $1000 commission. It “felt good” to her and of course to me.

Follow up is critical. Thanks for that tip when I attended your workshop. I follow up with everyone. Branding myself as you suggested, really works.  

Salesperson, Dave Morehouse. Ontario


Started doing test drives thanks to you, it has made my closing ratio improve. Hey I am now embracing difficult  customers instead of ignoring them and thinking they are a waste of time.  They buy!
thanks again Dave.

Sales Consultant - Blair Wood, Atlantic Canada

Dealer Recommends Trackstar to Anyone but His Competition
Dave, it is not hard for me to accept your request for a letter of experience with your Trackstar system. After 11 years, I am delighted! I would recommend it to any dealer but my competition. The personalized letters definitely have a positive effect on our customers. We get many good comments about our salespeople being the only person to contact them after shopping around. Trackstar has made each salesperson at least one or two additional "Be-back" sales or leases each month. We have less sales staff turnover as a result.
Dealer, Kingsport Tenn.

Salesperson increases Sales by 30%
I thought I would drop you a note after using the Trackstar system for 18 months. My sales have gone up by 30%. I attribute this success in part to the Trackstar system and its ability to dramatically improve customer be-backs and the rapport and attitude of be-backs. My closing ratio is much higher than for first time visits. It has helped me organize both my pre-sale and after sale follow-up of customers. The daily organizer and follow-up letters make follow-up a breeze.
Salesperson, Moose Jaw, SK

Salesperson Increases Annual Income
I would like to thank you and your Trackstar system for helping me have a very profitable year. Your seminars and Trackstar have been extremely helpful to me building my sales career. Your system has brought back numerous customers resulting in an increase of my annual income from $29,000 to $47,000 last year.
Salesperson, Toronto

Get it Before Somebody Else Does
After your sales presentation, I called four dealers. Each one of them said, "get it before someone else in your area gets it. It is the best system for hot prospect management and be-back sales. We are getting repeat business we never had before." So I want it, too.
Dealer from Ottawa

It Makes Money Every Month
Dave, you can use my name anytime for a referral. We are very happy with the service and the system you provided us. It makes us money every month in repeat and be-back sales we would have lost and I like the control it gives me over my client base.
President and General Manager, Guelph